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Salt Lake City Bookkeeping Blog

We Stopped Looking For Customers And Grew Our Business

Posted by Matt Roberge on Jun 6, 2017 9:00:00 AM

Several months ago, we stopped looking for new customers. Gasp! I know a complete sin, right? I mean honestly, I was embarrassed. But I had no choice. Here's how it went down.

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Topics: Inbound Marketing, Growth Coach, Accounting Firm Growth, Business Sales

Effective Lead Generation Methods For Your Accounting Business

Posted by Matt Roberge on Jul 2, 2014 7:00:00 AM

Many small businesses struggle with lead generation tactics.  I stay pretty in tune with the accounting industry in general and know that many business owners struggle with lead generation in our industry.  I see lots of bookkeepers and accountants post on LinkedIn about how they just started their own practice but need advice on obtaining new clients.  While there are lots of effective lead generation methods for your accounting business I would recommend just a few.  Whenever I am asked how to generate leads for an accounting service or any service based business I always answer with these three tactics: inbound marketing, networking and referrals.

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Topics: Small Business Growth, Inbound Marketing, Scaling A Business, Marketing Small Business, Accounting Firm Growth, Marketing For Accountants

Is Avoiding Your Accounting Firm Marketing Ruining Your Business?

Posted by Matt Roberge on Nov 13, 2013 7:00:00 AM

Most accounting firms are actively trying to grow their client list through one marketing tactic or another.  However, if you are avoiding the marketing for your accounting firm are you ruining your business? Many accounting firms rely on networking and referrals to grow their practice, which are still great tactics.  However, many accounting firms have avoided other marketing tactics such as inbound marketing to grow their firm.  The industry's lack of involvement with inbound has led me to believe that the accounting industry hates inbound marketing.  Buy why? Many accounting firms avoid marketing their business for one of the following reasons.

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Topics: Inbound Marketing, Small Business Sales, Small Business Blogging, Accounting Firm Growth, Marketing For Accountants

Does The Accounting Industry Hate Inbound Marketing?

Posted by Matt Roberge on Oct 4, 2013 7:00:00 AM

It seems to me that the accounting industry hates inbound marketing.  One thing is for sure, the accounting industry loves money and growth; they just don't like the process of finding new clients.  Maybe it is not so much that the accounting industry doesn't like the process of finding new clients; probably they are just hesitant on the new methods to attract clients to their firm.  Maybe they are afraid that the other partners may look down on their tactics.  "Hey what's up with Sullivan trying these new methods of attracting clients? Who does he think he is?"  The fact is that much of the accounting industry has fallen behind regarding how they should market to their customers.  Many accounting firms are stuck in their old ways and they hate the current state of marketing; here is why.

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Topics: Inbound Marketing, Small Business Sales, Small Business Blogging, Accounting Firm Growth, Marketing For Accountants