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Salt Lake City Bookkeeping Blog

What Makes a Great Small Business Blog Post

Posted by Matt Roberge on Mar 1, 2016 8:30:00 AM

How To Write Blogs For A Small BusinessI'm not an inbound marketing guru, nor a writing expert, but I do have an opinion on what makes a great small business blog post. I've only been reading, writing, and commenting on blogs for about 8 years now (I know, I'm still pretty green). However, there are a few things I look for in a good business blog post.

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Topics: Inbound Marketing, Small Business Blogging, Business Blogging

Monetizing Your Website - Advice From A Non-marketer's Experience

Posted by Matt Roberge on Nov 12, 2015 7:00:00 AM

A businesses website is so important. Every business owner wants to know how to monetize their business website. A really well-designed and functional website can be very expensive and an owner wants to see a good return on their investment. In today’s business world, your website can be one of the first things a prospect sees. Even if you get a referral or meet a prospect via networking, there is a strong chance they will check out your website before they contact you. Therefore, your website is incredibly important. Here are four tips for monetizing your website from a non-marketer's real world experience.

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Topics: Small Business Consulting, Marketing Small Business, Inbound Marketing, Business Blogging, business

8 Things our Small Business Needs to Succeed

Posted by Matt Roberge on Feb 24, 2015 7:30:00 AM

There are certain things every small businesses needs in order to succeed. I could make this list incredibly long but wanted to keep it to the essential items that have helped us succeed. Please note that in this article I am referencing a small service based business. Here are the 8 critical necessities for our small business to succeed.

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Topics: Business Budgeting, Small Business Growth, Scaling A Service Business, Scaling A Business, Service Business, Business Blogging, Business Vision

Why Do We Write Blogs For Our Small Business?

Posted by Matt Roberge on Jul 18, 2014 7:00:00 AM

Do you ever wonder why we write blogs for our businesses? It can be a lot of work to keep up with and difficult to come up with new ideas. As I type this it is a beautiful Friday afternoon in Montana approaching 90 degrees; there are a million other things I would love to be doing. Yet, we write blogs, but why? 

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Topics: Sales Advice, Small Business Growth, Inbound Marketing, Small Business Blogging, Business Blogging

Is Your Accounting Website Pointless?

Posted by Matt Roberge on Mar 28, 2014 7:00:00 AM

Do you ever ask yourself if your accounting website is pointless? Marketing for accountants can be one of the most dreadful tasks that they have to handle.  Accountants have a reputation for being numbers people and introverts.  Thinking creatively does not come easy to most accountants.  However, for those that get it (typically partners) they know that marketing and sales are what drives growth for the firm.  Here are a few mistakes I think many accountants make with their website.  

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Topics: Marketing Small Business, Inbound Marketing, Marketing For Accountants, Business Blogging

My Personal Favorite Blogs That I Have Written

Posted by Matt Roberge on Jul 5, 2013 7:00:00 AM

I wrote my first blog post for SLC Bookkeeping on April 18, 2010 titled Asking For A Referral The Right Way.  As I read the article again it has some valuable information but is certainly not my best work.  One thing that I have learned about business blogging is that writing for SEO and keywords is not always the best approach.  In fact I find that the blogs that I write in which I don't consider SEO or keywords are some of my best work.  Some of those blog posts deliver big traffic volume and others do not.  I looked over all of the blogs I have ever written for SLC Bookkeeping and came up with a list of my favorites in no particular order.  Enjoy.

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Topics: Small Business Owner, Small Business, Entrepreneurship, Scaling A Business, Business Blogging