Referrals for your small business are great, but evangelists are even better. While many people think religion when you mention evangelists there are other definitions. The Merriam-Webster definition of an evangelist as it pertains to your business is "an enthusiastic advocate." If you are able to turn a referral source into an evangelist for your business they might become your best salesperson. Turning customers and your business networking into evangelists would be great, but just how do you do that?