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Salt Lake City Bookkeeping Blog

Today’s Press Release: The Modern Way to Connect with Your Audience

Posted by Leanne Armstrong on May 1, 2019 9:00:00 AM

The press release has been around in one form or another for decades. But because these announcements have traditionally been associated with radio and television news broadcasts, newspapers, and other print publications, many small businesses overlook their marketing potential. Are press releases still a worthwhile way of connecting with your audience? The short answer, according to many publicity professionals, is yes.

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Topics: Online Marketing, Marketing Small Business, Inbound Marketing, business reputation

Are Your Email Communications Harming Your Professional Image?

Posted by Leanne Armstrong on Nov 14, 2018 9:00:00 AM

While there’s an ongoing debate over whether emails or phone calls are more effective in business, two things are clear: email is the appropriate communication choice in many situations – and poor email etiquette can impact your professional image.

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Topics: Customer Success, business reputation, online business reputation

Why You Should Be Monitoring Your Online Business Reputation

Posted by Matt Roberge on May 19, 2017 9:00:00 AM

Your online business reputation can be one of your most important intangible assets. Today, when customers want to order a product or service, they're very likely to check online to determine whether a company is reputable. Poor reviews or a bad business reputation online may be driving away your potential customers, simply because so many customers trust what they read online.

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Topics: business reputation, online business reputation