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Salt Lake City Bookkeeping Blog

The Customer Buying Process: Journey to a Better Bottom Line

Posted by Leanne Armstrong on Jun 15, 2017 9:00:00 AM

When a customer decides to buy what your business is selling, it’s usually the final leg of what amounts to a well-documented journey. The buyer’s journey describes the various stages a typical client passes through on their way to a purchasing decision. The better you understand how to engage potential customers throughout the buying process, the more likely you are to generate more leads, convert more prospects, and ramp up the level of your profits.

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Topics: Customer Success, Customer Relationship Management, Buyer Persona

3 Reasons Why You Need To Create A Buyer Persona

Posted by Leanne Armstrong on Dec 14, 2016 9:00:00 AM

Do you know who’s buying your products or services? Some small businesses waste enormous amounts of time and money marketing to faceless crowds, only to find that their sales fall consistently short of their expectations. Taking the time to create an effective buyer persona is a proven way to figure out exactly who your customers are so you can target your marketing strategy accordingly. Once you understand who purchases, and is likely to purchase from you, your small business will be primed to maximize its advertising return-on-investment.

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Topics: Inbound Marketing, Buyer Persona, Customer Success, Marketing Small Business