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Salt Lake City Bookkeeping Blog

Need More Customers? Previous Buyers Hold Enormous Potential!

Posted by Leanne Armstrong on Feb 27, 2019 9:00:00 AM

More customers mean more sales, and an eventual increase in your profitability. But many business owners are so focused on going after fresh clients that they neglect the ones they’ve already managed to attract. Given that it typically costs five times more to acquire a new customer than it does to hang on to a current one, it can be well worth your while to explore the enormous income potential offered by previous buyers.

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Topics: Small Business Sales, Growth Coach, Customer Relationship Management, Customer Experience

5 Customer Loyalty Tips to Fuel Your Bottom Line

Posted by Leanne Armstrong on Oct 3, 2018 9:00:00 AM

Nothing fuels a bottom line better than a revenue stream that’s solid and growing. But to hang onto existing customers, you need to inspire their loyalty. Consumers are always on the lookout for better value. And research suggests that, regardless of the industry, passive or indifferent clients will often switch product or service providers - even when they’re relatively satisfied.

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Topics: Customer Success, Customer Relationship Management, Customer Experience

Customer Experience Matters To Your Small Business

Posted by Matt Roberge on Apr 25, 2018 9:00:00 AM

I hope that as a small business owner you believe that the customer experience still matters, even though you are small. The customer experience matters even if you are a solo business owner. And you might think that if you are the only employee that you are in complete control of the customer experience; I would have to disagree. Let's dive into the details.

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Topics: Small Business Growth, Small Business Sales, Customer Success, Customer Relationship Management, Customer Experience