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Salt Lake City Bookkeeping Blog

5 Customer Loyalty Tips to Fuel Your Bottom Line

Posted by Leanne Armstrong on Oct 3, 2018 9:00:00 AM

Nothing fuels a bottom line better than a revenue stream that’s solid and growing. But to hang onto existing customers, you need to inspire their loyalty. Consumers are always on the lookout for better value. And research suggests that, regardless of the industry, passive or indifferent clients will often switch product or service providers - even when they’re relatively satisfied.

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Topics: Customer Relationship Management, Customer Experience, Customer Success

Customer Experience Matters To Your Small Business

Posted by Matt Roberge on Apr 25, 2018 9:00:00 AM

I hope that as a small business owner you believe that the customer experience still matters, even though you are small. The customer experience matters even if you are a solo business owner. And you might think that if you are the only employee that you are in complete control of the customer experience; I would have to disagree. Let's dive into the details.

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Topics: Customer Relationship Management, Customer Success, Customer Experience, Small Business Sales, Small Business Growth

The Customer Buying Process: Journey to a Better Bottom Line

Posted by Leanne Armstrong on Jun 15, 2017 9:00:00 AM

When a customer decides to buy what your business is selling, it’s usually the final leg of what amounts to a well-documented journey. The buyer’s journey describes the various stages a typical client passes through on their way to a purchasing decision. The better you understand how to engage potential customers throughout the buying process, the more likely you are to generate more leads, convert more prospects, and ramp up the level of your profits.

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Topics: Customer Success, Customer Relationship Management, Buyer Persona

Why MindBody is the All-In-One Fitness Club Tool

Posted by Christina Whalen on Sep 22, 2015 7:30:00 AM

Managing the operations of a yoga studio, gym, or spa is no easy task. With the door open to customers seven days a week; you need all of the help you can get. Coordinating compatibility between a front-end POS software and back-end project management software, and then adding scheduling can be complicated. MindBody Software is an effective tool for both customer-facing and internal processes, acting as a scheduling tool for your customers, a POS system, a payment processor, and a customer relationship management tool. And not only is MindBody all of these things, but it is a leader in its industry.

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Topics: Daily Sales Summary, Bookkeeping Yoga Studio, Mindbody Bookkeeping, Mindbody POS, MindBody Software, Customer Relationship Management