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Salt Lake City Bookkeeping Blog

Are Your Email Communications Harming Your Professional Image?

Posted by Leanne Armstrong on Nov 14, 2018 9:00:00 AM

While there’s an ongoing debate over whether emails or phone calls are more effective in business, two things are clear: email is the appropriate communication choice in many situations – and poor email etiquette can impact your professional image.

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Topics: business reputation, online business reputation, Customer Success

5 Customer Loyalty Tips to Fuel Your Bottom Line

Posted by Leanne Armstrong on Oct 3, 2018 9:00:00 AM

Nothing fuels a bottom line better than a revenue stream that’s solid and growing. But to hang onto existing customers, you need to inspire their loyalty. Consumers are always on the lookout for better value. And research suggests that, regardless of the industry, passive or indifferent clients will often switch product or service providers - even when they’re relatively satisfied.

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Topics: Customer Relationship Management, Customer Experience, Customer Success

Customer Experience Matters To Your Small Business

Posted by Matt Roberge on Apr 25, 2018 9:00:00 AM

I hope that as a small business owner you believe that the customer experience still matters, even though you are small. The customer experience matters even if you are a solo business owner. And you might think that if you are the only employee that you are in complete control of the customer experience; I would have to disagree. Let's dive into the details.

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Topics: Customer Relationship Management, Customer Success, Customer Experience, Small Business Sales, Small Business Growth

The Customer Buying Process: Journey to a Better Bottom Line

Posted by Leanne Armstrong on Jun 15, 2017 9:00:00 AM

When a customer decides to buy what your business is selling, it’s usually the final leg of what amounts to a well-documented journey. The buyer’s journey describes the various stages a typical client passes through on their way to a purchasing decision. The better you understand how to engage potential customers throughout the buying process, the more likely you are to generate more leads, convert more prospects, and ramp up the level of your profits.

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Topics: Customer Success, Customer Relationship Management, Buyer Persona

Success In Business Has Nothing To Do With You

Posted by Matt Roberge on Mar 22, 2017 9:00:00 AM

Many business owners believe that their business is successful because of them, the founder. The truth is that having a successful business has nothing to do with you; it’s all about everyone else. Sure, a business idea that changes the world is great, but it doesn’t automatically translate into a successful business.

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Topics: Customer Success, Growth Coach, Small Business Growth

The Secret To Improving Customer Retention

Posted by Leanne Armstrong on Feb 17, 2017 9:00:00 AM

Customers are the lifeblood of every business. And in today’s highly connected, review-driven world, your company’s reputation with past and potential clients plays an integral role in its long-term success. With unlimited choice at their disposal, many customers are choosing to forgo the lowest price for the goods and services they want in favor of a more satisfying buying experience. In fact, recent research by American Express indicates that the majority of consumers are willing to spend more money on companies that provide the best customer service. If you’re hoping to see your business grow, it’s well worth taking the time to understand what your customers really want.

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Topics: Customer Success, metrics, Financial Reporting, Growth Coach

3 Reasons Why You Need To Create A Buyer Persona

Posted by Leanne Armstrong on Dec 14, 2016 9:00:00 AM

Do you know who’s buying your products or services? Some small businesses waste enormous amounts of time and money marketing to faceless crowds, only to find that their sales fall consistently short of their expectations. Taking the time to create an effective buyer persona is a proven way to figure out exactly who your customers are so you can target your marketing strategy accordingly. Once you understand who purchases, and is likely to purchase from you, your small business will be primed to maximize its advertising return-on-investment.

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Topics: Inbound Marketing, Buyer Persona, Customer Success, Marketing Small Business