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Salt Lake City Bookkeeping Blog

Why Every Small Business Owner Needs an Elevator Pitch

Posted by Leanne Armstrong on Aug 14, 2019 9:00:00 AM

Elevator pitches aren’t just for sales reps. They’re also an incredibly effective way for small business owners to market themselves and their ideas. Despite being a brief and persuasive sales proposal, however, an elevator pitch isn’t intended to sell your product or service directly. It’s meant to serve as a compelling invitation to your audience to join you in further discussion.

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Topics: Small Business Sales, Elevator Pitch, Business Pitch, Growth Coach

How to Properly Pitch a Small Business Idea

Posted by Matt Roberge on Nov 12, 2014 7:00:00 AM

It was a great question I was faced with: "Can you expand on that? How to properly pitch a business idea." I was speaking at the Missoula Entrepreneurs Club and I was talking about the importance of pitching. I was a bit taken back because I didn't know how to properly answer the question. It's not that I don't know how to pitch but I didn't know how to give a short answer to that question. In the end I ended up telling them the difference between pitching to a banker vs an angel investor. I am by no means an expert on pitching a business idea but here are my thoughts on it.

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Topics: Financial Reporting, Investor Bookkeeping, Pitching a Business, Elevator Pitch, Business Pitch