At some point, your small business may become unprofitable. Maybe not overall, but during a month or a small period of time, you will most likely post a loss.
That can be a stressful situation for a small business owner. When your business is unprofitable, you have a decision to make: give up or proceed. Passion and the desire to succeed will push most business owners to proceed, but they often do so with hesitation.
When your business is unprofitable, here is how you can proceed with confidence.