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Salt Lake City Bookkeeping Blog

Is Direct Mail Marketing a Worthwhile Small Business Expense?

Posted by Leanne Armstrong on Jul 26, 2017 9:00:00 AM

Whether you’re an established business, or are just setting up shop, marketing is an essential vehicle for attracting new clients, generating leads, and ultimately selling your product or service. Devising a marketing strategy that’s aimed directly at your target audience is one of the best ways to introduce potential customers to your business, and give them the information they need to make a buying decision.

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Topics: Marketing For Accountants, Marketing Small Business

Stop Trying To Trick Google - Grow Through Inbound Marketing

Posted by Matt Roberge on Oct 21, 2015 7:00:00 AM

Every small business wants to rank high on a Google search, but it seems nobody wants to work hard for it. It looks to me like everyone is always trying to trick Google. However, the search engine is smarter than we are, so this makes no sense. Instead we should be trying to please it.

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Topics: Marketing Small Business, Inbound Marketing, Marketing For Accountants, Growth Coach

Effective Lead Generation Methods For Your Accounting Business

Posted by Matt Roberge on Jul 2, 2014 7:00:00 AM

Many small businesses struggle with lead generation tactics.  I stay pretty in tune with the accounting industry in general and know that many business owners struggle with lead generation in our industry.  I see lots of bookkeepers and accountants post on LinkedIn about how they just started their own practice but need advice on obtaining new clients.  While there are lots of effective lead generation methods for your accounting business I would recommend just a few.  Whenever I am asked how to generate leads for an accounting service or any service based business I always answer with these three tactics: inbound marketing, networking and referrals.

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Topics: Small Business Growth, Inbound Marketing, Scaling A Business, Marketing Small Business, Accounting Firm Growth, Marketing For Accountants

Is Your Accounting Website Pointless?

Posted by Matt Roberge on Mar 28, 2014 7:00:00 AM

Do you ever ask yourself if your accounting website is pointless? Marketing for accountants can be one of the most dreadful tasks that they have to handle.  Accountants have a reputation for being numbers people and introverts.  Thinking creatively does not come easy to most accountants.  However, for those that get it (typically partners) they know that marketing and sales are what drives growth for the firm.  Here are a few mistakes I think many accountants make with their website.  

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Topics: Inbound Marketing, Marketing Small Business, Business Blogging, Marketing For Accountants

Should Your Bookkeeper Run Sales and Marketing?

Posted by Rick Roberge on Jan 13, 2014 7:00:00 AM

Rick Roberge frequently comments on this blog.  He's been a salesman for decades, but is recognized as an early adopter of tools, technology and techniques that help salespeople sell more effectively. He shares freely and has helped develop many 21st Century Sales Rock Stars. In his own words...

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Topics: Inbound Marketing, Marketing Small Business, Small Business Blogging, Marketing For Accountants

Salt Lake City Bookkeeping Best Blogs Of 2013

Posted by Matt Roberge on Jan 1, 2014 7:00:00 AM

2013 was our best year yet, but I seem to say that every year.  It's not just sales either, it is the business in general that is going well.  Additionally we worked with some amazing new clients this past year and look forward to 2014.  Our business blog has come a long way since we started blogging almost four years ago.  I think that many accounting websites are not very informative and it makes me wonder if the accounting industry hates inbound marketing.  I look at our website and blog as a way to inform and attract the ideal customers that we want to work with.  Our blog contains a lot of valuable information not only on bookkeeping but on small business in general.  Here are the top blogs of 2013 as chosen by our audience

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Topics: QuickBooks Tips Blog, Inbound Marketing, Marketing For Accountants, Bookkeeping Blog

Is Avoiding Your Accounting Firm Marketing Ruining Your Business?

Posted by Matt Roberge on Nov 13, 2013 7:00:00 AM

Most accounting firms are actively trying to grow their client list through one marketing tactic or another.  However, if you are avoiding the marketing for your accounting firm are you ruining your business? Many accounting firms rely on networking and referrals to grow their practice, which are still great tactics.  However, many accounting firms have avoided other marketing tactics such as inbound marketing to grow their firm.  The industry's lack of involvement with inbound has led me to believe that the accounting industry hates inbound marketing.  Buy why? Many accounting firms avoid marketing their business for one of the following reasons.

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Topics: Inbound Marketing, Small Business Sales, Small Business Blogging, Accounting Firm Growth, Marketing For Accountants

Does The Accounting Industry Hate Inbound Marketing?

Posted by Matt Roberge on Oct 4, 2013 7:00:00 AM

It seems to me that the accounting industry hates inbound marketing.  One thing is for sure, the accounting industry loves money and growth; they just don't like the process of finding new clients.  Maybe it is not so much that the accounting industry doesn't like the process of finding new clients; probably they are just hesitant on the new methods to attract clients to their firm.  Maybe they are afraid that the other partners may look down on their tactics.  "Hey what's up with Sullivan trying these new methods of attracting clients? Who does he think he is?"  The fact is that much of the accounting industry has fallen behind regarding how they should market to their customers.  Many accounting firms are stuck in their old ways and they hate the current state of marketing; here is why.

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Topics: Inbound Marketing, Small Business Sales, Small Business Blogging, Accounting Firm Growth, Marketing For Accountants