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Salt Lake City Bookkeeping Blog

What Your Bookkeeper Can Teach You About Networking

Posted by Leanne Armstrong on Aug 9, 2017 9:00:00 AM

As a low-cost method for connecting with influencers and ferreting out new opportunities, networking remains one of the most effective ways to market your small business. And if it’s true that “your network is your net worth” - as author and technology pioneer Tim Sanders so famously quoted - then having a strong network is very much like having money in the bank.

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Topics: Sales Advice, Business Sales, Networking, Growth Coach

Turn Your Customers and Network into Evangelists For Your Business

Posted by Matt Roberge on Oct 8, 2014 7:00:00 AM

Referrals for your small business are great, but evangelists are even better. While many people think religion when you mention evangelists there are other definitions. The Merriam-Webster definition of an evangelist as it pertains to your business is "an enthusiastic advocate." If you are able to turn a referral source into an evangelist for your business they might become your best salesperson. Turning customers and your business networking into evangelists would be great, but just how do you do that?

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Topics: Scaling A Business, Small Business Sales, Networking, Referrals, Small Business Referrals, Business Evangelists

3 Common Challenges For A Service Business And How To Solve Them

Posted by Matt Roberge on Jan 15, 2014 7:00:00 AM

We work with a lot of small businesses and I have noticed some commonalities in the challenges that they all face.  I particularly can speak to service based businesses as we are one and have faced and still face all of these challenges.  I noticed that although product based businesses face similar challenges their resolutions are different.  Here are three common challenges I see serviced based businesses face and how to overcome them.

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Topics: Cash Flow Management, QuickBooks Cash Flow, Accounts Receivable, Small Business Growth, Business Process, Scaling A Business, Inbound Marketing, Networking

Small Business Networking - Keeping It Fun

Posted by Joe Mazur on Nov 6, 2013 6:15:00 AM

I sometimes have to find ways to keep myself entertained within our BNI networking group for various reasons, the main one being monotony.   As of late, I have been enjoying the meetings and feel more into them than I have been in past.  The excerise I've been doing the past several meetings is listening to 
other people’s 60 second elevator pitch and substituting bookkeeping in place of their industry.   Right away, a few obvious industries jumped out, such as IT, printing, and title agencies.  However, most recently, our CrossFit expert gave his pitch and it spoke volumes to me.  I’ll get to that in a second, but let me explain the other ones first.

Cutting Corners Vs. Bootstrapping

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Topics: Marketing Small Business, Business Sales, Networking

Small Business Networking; Is It Worth It?

Posted by Joe Mazur on Apr 1, 2013 7:00:00 AM

It all starts with the simple sentence; "What do you do?"  If you have heard this or said this hundreds of times then you must be a networker.  As a networker, the question must have been asked but I'll ask it again, is small business networking worth it?  Although we aren't in it solely for the revenue, the answer is always yes.  For us, since we are bookkeeping geeks, we are able to quickly answer this question based on our revenue right away.  We are always evaluating if our time and dedication to networking groups such as BNI and the Entrepreneur Meetup Circle is well spent.  We provide a great service, we hold ourselves accountable, and we always understand what we sign up for and I feel these are 3 key parts of being a strong networker.  Over the past few years, my opinions have changed greatly on these meetings and I've seen a lot of people come and go.  I've also learned that networking varies greatly all the way from groups that are based on attendance and revenue tracking all the way to virtual networks that are put together with the main purpose of building relationships.  

Business Networking International, or BNI as it's simply known, is everywhere.   Depending on who you talk with, you may find polarizing opinions on these groups.   Some small business owners love it because it drives a large portion of their company's revenue while some owners have strong feelings against it due to the procedures that are put in place such as attendance.  Almost all business owners that are involved in networking have been involved in BNI at one point.  Some consider it a stepping stone for the networking world and only join for a short period while some businesses may be in BNI for many many years because the amount of revenue they get from the group.  For me, I had to shift gears from when I first joined the group.  I initially thought referrals would roll in week after week.  Right away, that idea went out the window.  I realized it takes time to get a bookkeeping referral since we are selling a long term service and we aren't selling a low cost product such as flowers.   Sometimes it takes a small business owner a while to realize they need a bookkeeper and even longer to talk to people about it.  But when they do, I hope they are talking with someone I have networked before because there is a strong chance we would be mentioned right away.  On the other side of BNI networking, I have meet amazing people that have amazing businesses.  No matter what industry you are in, BNI will work if you are passionate and dedicated to the group.  I never thought I would be referring out a dog walking service, but that all changed after getting to know Merrie Speedy with Speedy Pets.  Getting to know her on a personal level and learn about her business has made the referral process a very easy thing to do.  Same goes for Bob Mack with Advanced Property Solutions, Joe Libin with Greystone Mortgage, Robb Farr with WHF Wealth Management, and the list goes on and on.  I could easily list a majority of our group right now, but it might be easier to see a list of everyone and what they have to offer.  

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Topics: Grow Your Business, Networking, Inbound Networking

Advertising: Are the Yellow Pages Dead?

Posted by Joe Mazur on Jun 7, 2010 9:49:00 AM

When was the last time you opened the yellow pages to find out the best place to get your car worked on?  Chances are you either asked someone about their experience with an auto mechanic, or you looked on the internet for a mechanic that had good reviews.  The majority of people would prefer to get a recommendation that is going to lead to good work on your car and not being over charged for a johnson rod and a new distributor cap.  It's much easier to talk with someone who has experience with what you're looking for.  They should be able to find the best solution quickly and effectively.  

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Topics: Sales, Networking