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Salt Lake City Bookkeeping Blog

Want to Out-Market the Competition? Here’s Why You Need a Perceptual Map

Posted by Leanne Armstrong on Dec 27, 2018 9:00:00 AM

Although marketing trends can be tough to keep up with, tried and true fundamentals really haven’t changed all that much. Perceptual mapping has been used in marketing research for decades. As such, it’s a valuable tool with the proven potential to help you out-market the competition.

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Topics: Sales, Inbound Marketing, Growth Coach, small business marketing

How the “Rule of 78” Could Help You Reach Your Revenue Goals

Posted by Leanne Armstrong on Sep 12, 2018 9:00:00 AM

From yoga studios to hospitality services, many small businesses rely on multiple income streams to support their revenue goals. If your business activity lends itself to recurring sales, the Rule of 78 could be just the tool you need to take your company to the next level.  

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Topics: revenue streams, Financial Forecasting, Business Budgeting, Sales, Small Business Sales

3 Things Your Bookkeeper Knows About 2016

Posted by Rick Roberge on Oct 27, 2015 7:00:00 AM

Before you plan for 2016, ask your bookkeeper...

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Topics: Small Business Bookkeeping, Sales Advice, Sales, Small Business

Growth Planning Always Leads Back To Sales And Marketing

Posted by Matt Roberge on Jun 25, 2015 7:30:00 AM

We have been doing a lot of growth planning for our small business lately. Planning growth in a small business is something that I'm passionate about, so I really enjoy the whole process. Our bookkeeping services are designed to help all of our clients businesses grow. Planning growth in a business doesn't come easy to everyone and they often have to hire an outside consultant to help. Below I'm going to take you through an incredibly over simplified growth planning process. This blog isn't meant to be a template for how to plan growth. Rather, I want to point out no matter how you plan the growth of your small business it all leads back to marketing and sales.

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Topics: Financial Reporting, Small Business Growth, Sales, Grow Your Business, Business Process, Marketing Small Business, Strategic Planning

Stop Marketing And Selling? Say It Ain't So

Posted by Matt Roberge on May 21, 2015 7:30:00 AM

As a CEO inevitably you mess up and boy did I ever. In fact I messed up so much that we had to stop selling and marketing (I know the horror!). Our last blog post was almost six weeks ago, but there is a reason for that. Bad CEO's get down on themselves when they screw up or play the blame game. Good CEO's reflect, analyze, pivot and execute. This blog has nothing to do with SEO or attracting new customers; it's simply a business lesson that I hope saves someone some time.

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Topics: Small Business Management, Small Business Growth, Sales, Scaling A Service Business, Marketing Small Business, Inbound Marketing

Small Business Sales and Fly Fishing; Presentation is Everything

Posted by Matt Roberge on Jul 7, 2014 7:00:00 AM

Most of my time outside of the winter season is spent working on our small business and fly fishing. I live a very short walk from a good trout stream so I try and fish most days; at least for an hour or so. My daily routine consists of helping run a small business intermingled with some trout fishing, so I find a lot of correlations. It's hard not to occasionally let my thoughts drift back to business when I'm fishing (although I do try and escape). I was out fishing the other night thinking to myself, "I'm out here trying to sell to the trout. What am I doing wrong?" That is when I realized that success all comes down to presentation; both in sales and in fishing.

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Topics: Sales Advice, Small Business Growth, Sales, Grow Your Business, Small Business Sales, Fishing and Business

Small Business Sales Lessons From A Car Salesman

Posted by Matt Roberge on Apr 30, 2014 7:00:00 AM

My car finally died.  My 1999 Subaru with over 180,000 miles died after I had been driving it for over 11 years.  The car didn't owe me anything.  It had seen some abuse going up and down the canyon roads and more off the beaten dirt roads in Montana than I can remember.  So after my car died I had a choice; pay for an engine repair or go car shopping.  I hate car shopping.  I think it is the feeling that you are getting ripped off even if you think you are getting a good deal.  However, I got some lessons from the car salesman I dealt with.

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Topics: Sales Advice, Sales, Small Business Sales

3 FAQs Outsourced Bookkeepers Hear All The Time

Posted by Joe Mazur on Feb 10, 2014 6:30:00 AM

We, as outsourced bookkeepers, get a lot of questions thrown at us given the amount of networking, selling, blog commenting, training, etc. that we do.  Though each answer varies depending on the situation at hand there is always a certain set of frequently asked questions we hear time and time again.  

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Topics: Remote Bookkeeping, QuickBooks Accounts Receivable, Sales, Salt Lake City Bookkeeping

Three Things Your Accounts Receivable Can Tell You About Sales

Posted by Rick Roberge on Nov 22, 2013 7:00:00 AM

Rick Roberge frequently comments on this blog.  He's been a salesman for decades, but is recognized as an early adopter of tools, technology and techniques that help salespeople sell more effectively. He shares freely and has helped develop many 21st Century Sales Rock Stars. In his own words...

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Topics: Accounts Receivable, Sales Advice, Sales, Small Business, Small Business Sales

What A Fishing Guide Can Teach You About Your Small Business

Posted by Matt Roberge on Oct 18, 2013 7:00:00 AM

Today our sales manager Joe and I will be on day two of a three day float fishing trip on the Madison River so I thought it was fitting to post a fishing/business blog.  On the trip in addition to fishing we are talking 2013 financials, business opportunities and problems as well as 2014 forecasting and budgeting.  It's nice to clear your head and step out of the office to get a different perspective on your business.  Enjoy the post...cheers from the Madison in good old Ennis, Montana.

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Topics: Business Ideas, Sales Advice, Small Business Growth, Sales, Small Business Consulting, Small Business, Fishing and Business