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Salt Lake City Bookkeeping Blog

What Makes a Great Small Business Blog Post

Posted by Matt Roberge on Mar 1, 2016 8:30:00 AM

How To Write Blogs For A Small BusinessI'm not an inbound marketing guru, nor a writing expert, but I do have an opinion on what makes a great small business blog post. I've only been reading, writing, and commenting on blogs for about 8 years now (I know, I'm still pretty green). However, there are a few things I look for in a good business blog post.

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Topics: Inbound Marketing, Small Business Blogging, Business Blogging

Why Do We Write Blogs For Our Small Business?

Posted by Matt Roberge on Jul 18, 2014 7:00:00 AM

Do you ever wonder why we write blogs for our businesses? It can be a lot of work to keep up with and difficult to come up with new ideas. As I type this it is a beautiful Friday afternoon in Montana approaching 90 degrees; there are a million other things I would love to be doing. Yet, we write blogs, but why? 

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Topics: Sales Advice, Small Business Growth, Inbound Marketing, Business Blogging, Small Business Blogging

Should Your Bookkeeper Run Sales and Marketing?

Posted by Rick Roberge on Jan 13, 2014 7:00:00 AM

Rick Roberge frequently comments on this blog.  He's been a salesman for decades, but is recognized as an early adopter of tools, technology and techniques that help salespeople sell more effectively. He shares freely and has helped develop many 21st Century Sales Rock Stars. In his own words...

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Topics: Inbound Marketing, Marketing Small Business, Small Business Blogging, Marketing For Accountants

Is Avoiding Your Accounting Firm Marketing Ruining Your Business?

Posted by Matt Roberge on Nov 13, 2013 7:00:00 AM

Most accounting firms are actively trying to grow their client list through one marketing tactic or another.  However, if you are avoiding the marketing for your accounting firm are you ruining your business? Many accounting firms rely on networking and referrals to grow their practice, which are still great tactics.  However, many accounting firms have avoided other marketing tactics such as inbound marketing to grow their firm.  The industry's lack of involvement with inbound has led me to believe that the accounting industry hates inbound marketing.  Buy why? Many accounting firms avoid marketing their business for one of the following reasons.

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Topics: Inbound Marketing, Small Business Sales, Small Business Blogging, Accounting Firm Growth, Marketing For Accountants

Does The Accounting Industry Hate Inbound Marketing?

Posted by Matt Roberge on Oct 4, 2013 7:00:00 AM

It seems to me that the accounting industry hates inbound marketing.  One thing is for sure, the accounting industry loves money and growth; they just don't like the process of finding new clients.  Maybe it is not so much that the accounting industry doesn't like the process of finding new clients; probably they are just hesitant on the new methods to attract clients to their firm.  Maybe they are afraid that the other partners may look down on their tactics.  "Hey what's up with Sullivan trying these new methods of attracting clients? Who does he think he is?"  The fact is that much of the accounting industry has fallen behind regarding how they should market to their customers.  Many accounting firms are stuck in their old ways and they hate the current state of marketing; here is why.

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Topics: Inbound Marketing, Small Business Sales, Small Business Blogging, Accounting Firm Growth, Marketing For Accountants

How Blogging Can Drive Sales For A Professional Service Business

Posted by Matt Roberge on Aug 26, 2013 7:00:00 AM

I recently got involved in a discussion in a LinkedIn Group that I am a member of called the Bookkeepers Referral Network.  The question for the group was: "Any blogging tips for a non-blogging bookkeeper that is trying to build a following?" Being a bookkeeper that actually blogs I commented and gave my input.  Then someone commented with this: "I would love to know how much work "bloggers" actually get out of blogging? Sometimes everyone blogs because it's the thing to do for the moment, but does it actually produce work?"  I of course commented back and let everyone know that yes blogging does indeed work and can produce sales for your business.  I have had a few offline discussions with some of the members that were interested in my thoughts.  I then got to thinking about the real reasons why accountants or professional service businesses in general don't blog.  Here are my thoughts as to why service businesses don't blog and how a small business can drive sales with a blog.

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Topics: Inbound Marketing, Small Business, Service Business, Small Business Sales, Small Business Blogging