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Salt Lake City Bookkeeping Blog

Want to Out-Market the Competition? Here’s Why You Need a Perceptual Map

Posted by Leanne Armstrong on Dec 27, 2018 9:00:00 AM

Although marketing trends can be tough to keep up with, tried and true fundamentals really haven’t changed all that much. Perceptual mapping has been used in marketing research for decades. As such, it’s a valuable tool with the proven potential to help you out-market the competition.

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Topics: small business marketing, Inbound Marketing, Sales, Growth Coach

How to Get Your Small-Business Marketing Message Across to Customers

Posted by Matt Roberge on Mar 29, 2017 9:00:00 AM

Your marketing message is the way you present your products or services to customers. Getting your marketing message right means communicating your unique offerings in a way that makes customers and clients want to do business with you.

So how can you make your clients and customers want to buy? You can start refining your small-business marketing message if you:

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Topics: small business marketing, Small Business, Small Business Bookkeeping