Your marketing message is the way you present your products or services to customers. Getting your marketing message right means communicating your unique offerings in a way that makes customers and clients want to do business with you.
So how can you make your clients and customers want to buy? You can start refining your small-business marketing message if you:
- Know Who Your Audience Is
Understand who does business with your company and who might want to buy from you in the future. Really, dive deep into market research to understand the budget, habits, and ideas of your customers. Where do they live? What are their hopes and goals? What do they want?
- Think Like a Customer
Once you know who your customers are, put yourself in their shoes. What problems does your service or product solve? How does your company help your customers? Any marketing message you develop should speak directly to your target audience and address what they want from you.
- Stress What Makes You Different
Look at the marketing messages the competition sends out. What makes your company different? How can you make your message or offering unique? Your audience is more likely to remember you if you stand out.
- Make It Clear. Then Make It Clearer
When it comes to your marketing message, more is not always better. Always convey your idea in the shortest and clearest way possible. Trim words. Clarify. Run your message by everyone you can and tweak it until whoever looks at your brand understands exactly what you do, the benefits you offer and what makes you different.
- Find Platforms for Your Message
Figure out whether you want your marketing message on websites, ads, in print, on social media or on other platforms. If you have multiple platforms, you may need to have a few versions of your marketing message, including shorter versions for social media.
Are you looking for ways to make your marketing stand out? Would you like support as you grow your business? SLC Bookkeeping offers business consulting and bookkeeping services specifically for growing companies. Contact SLC Bookkeeping today to find out what we can do for you.