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Salt Lake City Bookkeeping Blog

Is Direct Mail Marketing a Worthwhile Small Business Expense?

Posted by Leanne Armstrong on Jul 26, 2017 9:00:00 AM

Whether you’re an established business, or are just setting up shop, marketing is an essential vehicle for attracting new clients, generating leads, and ultimately selling your product or service. Devising a marketing strategy that’s aimed directly at your target audience is one of the best ways to introduce potential customers to your business, and give them the information they need to make a buying decision.

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Topics: Marketing Small Business, Marketing For Accountants

What History Can Teach Us About Small Business Bookkeeping

Posted by Leanne Armstrong on Jul 19, 2017 9:00:00 AM

Did you know that the bookkeeping methodology your small business uses every day is based on a practice that was centuries in the making? In fact, it’s probably safe to say that the concepts behind double-entry bookkeeping were a work in progress for thousands of years!

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Topics: Accounting Services, Small Business Bookkeeping, Growth Coach

In the Spotlight: The Secrets of Your Merchant Account Revealed

Posted by Leanne Armstrong on Jul 12, 2017 9:00:00 AM

Chances are, if your small business accepts debit or credit card payments from clients, you’re already familiar with the merchant account. At the most basic level, a merchant account is a special business bank account that allows your company to process electronic payment cards.

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Topics: Small Business Bookkeeping, merchant processing, QuickBooks Bookkeeping

WOTC: The Win-Win Opportunity for Your Small Business

Posted by Leanne Armstrong on Jul 6, 2017 9:00:00 AM

Small business owners are pretty generous people. Whether they’re sponsoring staff events, serving as mentors to budding entrepreneurs, or donating to local charities, many business owners regularly look for ways to give back to the community. The glow that comes from giving is often reward enough for such acts of compassion. But it’s always a bonus when you discover that paying it forward can sometimes mean being paid back.

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Topics: Small Business Owner, Tax Tips, Tax Compliance

Why Employees Are Your Greatest Asset

Posted by Leanne Armstrong on Jun 27, 2017 9:00:00 AM

In business terms, an asset is an advantage, a strength, and something – or someone - that adds value to your enterprise. Typically, the more you invest in an asset, the more you can expect to gain. With that in mind, have you ever stopped to imagine where your business might be without the dedicated people who work with and for you?

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Topics: Small Business Growth, Growth Coach, sourcing employees

Stop Trying To Be An Expert In Everything And Scale Your Small Business

Posted by Matt Roberge on Jun 22, 2017 9:00:00 AM

I want to share one of my favorite exercises that I do when I start consulting with a small business. The exercise is pretty simple: Write down all of the tasks you do on a weekly basis. I typically drop this on them at the end of a session and make it a homework assignment.

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Topics: Scaling A Business, Business Vision, CEO Advice, Growth Coach

5 Win-Win Benefits of Making Your Small Business Greener

Posted by Leanne Armstrong on Jun 20, 2017 9:00:00 AM

If you’re looking for the green light to make your business more sustainable, consider this win-win scenario: not only is the adoption of green practices in the workplace better for the environment, it can ultimately improve your company’s profitability.

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Topics: Small Business Consulting, Small Business

The Customer Buying Process: Journey to a Better Bottom Line

Posted by Leanne Armstrong on Jun 15, 2017 9:00:00 AM

When a customer decides to buy what your business is selling, it’s usually the final leg of what amounts to a well-documented journey. The buyer’s journey describes the various stages a typical client passes through on their way to a purchasing decision. The better you understand how to engage potential customers throughout the buying process, the more likely you are to generate more leads, convert more prospects, and ramp up the level of your profits.

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Topics: Customer Success, Customer Relationship Management, Buyer Persona

8 Qualities to Look for When Choosing Your Small Business Bookkeeper

Posted by Leanne Armstrong on Jun 13, 2017 9:15:00 AM

Choosing a professional bookkeeping service is one of the easiest ways to help your small business grow! Every company, regardless of size, must accurately track and report the money flowing in and out of its accounts by way of sales, expenses, and salaries, but many entrepreneurs lack the knowledge and experience necessary to make this happen.

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Topics: Small Business Bookkeeper, Outsourced Bookkeeping, Bookkeeping Service

Why Bookkeeping Services Are Essential for Risk Management

Posted by Leanne Armstrong on Jun 8, 2017 8:00:00 AM

It’s in the nature of the game that you’ll be forced to deal with some level of risk in operating your small business. While some commercial pitfalls can be avoided, many are inescapable and require careful management to keep them at bay.

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Topics: Small Business Growth, Outsourced Bookkeeping, Risk Management