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Salt Lake City Bookkeeping Blog

Why Every Small Business Owner Needs an Elevator Pitch

Posted by Leanne Armstrong on Aug 14, 2019 9:00:00 AM

Elevator pitches aren’t just for sales reps. They’re also an incredibly effective way for small business owners to market themselves and their ideas. Despite being a brief and persuasive sales proposal, however, an elevator pitch isn’t intended to sell your product or service directly. It’s meant to serve as a compelling invitation to your audience to join you in further discussion.

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Topics: Small Business Sales, Elevator Pitch, Business Pitch, Growth Coach

How the Art of Persuasion Can Improve Your Profits

Posted by Leanne Armstrong on Apr 24, 2019 9:00:00 AM

Soft skills like time management, creativity, and adaptability play an enormous role in business success. But there’s one important and highly profitable soft skill that continues to suffer from a bad reputation: the art of persuasion.

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Topics: Sales Advice, Small Business Sales, Growth Coach

Need More Customers? Previous Buyers Hold Enormous Potential!

Posted by Leanne Armstrong on Feb 27, 2019 9:00:00 AM

More customers mean more sales, and an eventual increase in your profitability. But many business owners are so focused on going after fresh clients that they neglect the ones they’ve already managed to attract. Given that it typically costs five times more to acquire a new customer than it does to hang on to a current one, it can be well worth your while to explore the enormous income potential offered by previous buyers.

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Topics: Small Business Sales, Growth Coach, Customer Relationship Management, Customer Experience

How the “Rule of 78” Could Help You Reach Your Revenue Goals

Posted by Leanne Armstrong on Sep 12, 2018 9:00:00 AM

From yoga studios to hospitality services, many small businesses rely on multiple income streams to support their revenue goals. If your business activity lends itself to recurring sales, the Rule of 78 could be just the tool you need to take your company to the next level.  

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Topics: revenue streams, Financial Forecasting, Business Budgeting, Sales, Small Business Sales

Thinking About Selling Your Business? Here’s How to Get the Most from Your Exit

Posted by Leanne Armstrong on Aug 15, 2018 9:00:00 AM

As one of the most common exit strategies, there are many reasons why successful business owners sell their companies: to retire, to pursue new opportunities, to avoid burnout – even to dodge tax changes. With a recently booming sales market, if you’ve been thinking about selling, now may be the time to get the most from your exit.

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Topics: Entrepreneurship, Small Business Sales, Exit Planning

Is it Time to Rethink Your Pricing Strategy?

Posted by Leanne Armstrong on Jul 18, 2018 9:00:00 AM

What you should be charging for your product or service is a question that haunts many an entrepreneur. And while “driving sales” is frequently cited as the number one marketing goal of small business owners, many still set their prices without a long-term strategy for achieving that goal.

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Topics: Small Business Sales, Growth Coach, Pricing

Customer Experience Matters To Your Small Business

Posted by Matt Roberge on Apr 25, 2018 9:00:00 AM

I hope that as a small business owner you believe that the customer experience still matters, even though you are small. The customer experience matters even if you are a solo business owner. And you might think that if you are the only employee that you are in complete control of the customer experience; I would have to disagree. Let's dive into the details.

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Topics: Small Business Growth, Small Business Sales, Customer Success, Customer Relationship Management, Customer Experience

8 Laws Anyone Working on Pricing Should Know

Posted by Austin Walker on Aug 4, 2016 8:30:00 AM

Pricing your products or services in a way that keeps you competitive while turning a profit can be an ongoing challenge for the small business owner. While your underlying costs always have to be taken into account, strategic pricing practices go well beyond the numbers to include proven buying behaviors.

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Topics: Small Business Sales, Profit Coach, Pricing

The #1 Sales Mistake Small Business Owners Make

Posted by Rick Roberge on Oct 20, 2015 7:00:00 AM

When Matt asked me to write about "Sales Mistakes Small Business Owners Need to Stop Making," I said, "Sure!" But then I asked myself, "OMG! Where do I start?"

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Topics: Small Business Growth, Small Business, Small Business Sales

Small Business and Fly Fishing Lessons of 2015

Posted by Matt Roberge on Jul 16, 2015 7:30:00 AM

Wow, I have gone fly fishing a lot this year already. My typical day has been: get up at 6am or earlier, crank emails and important action items, then fish from 8-11, and finally back to work until 6. It's been busy, but very refreshing. Lots of people came up to fish this year, including a few employees and even a client. It's been a blast. Here are the business lessons I have learned from the river this year.

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Topics: Small Business Growth, Small Business Sales, Fishing and Business, Business Mentoring, Business And Outdoors