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Salt Lake City Bookkeeping Blog

How the “Rule of 78” Could Help You Reach Your Revenue Goals

Posted by Leanne Armstrong on Sep 12, 2018 9:00:00 AM

From yoga studios to hospitality services, many small businesses rely on multiple income streams to support their revenue goals. If your business activity lends itself to recurring sales, the Rule of 78 could be just the tool you need to take your company to the next level.  

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Topics: Financial Forecasting, Business Budgeting, Small Business Sales, Sales, revenue streams

Thinking About Selling Your Business? Here’s How to Get the Most from Your Exit

Posted by Leanne Armstrong on Aug 15, 2018 9:00:00 AM

As one of the most common exit strategies, there are many reasons why successful business owners sell their companies: to retire, to pursue new opportunities, to avoid burnout – even to dodge tax changes. With a recently booming sales market, if you’ve been thinking about selling, now may be the time to get the most from your exit.

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Topics: Exit Planning, Entrepreneurship, Small Business Sales

Is it Time to Rethink Your Pricing Strategy?

Posted by Leanne Armstrong on Jul 18, 2018 9:00:00 AM

What you should be charging for your product or service is a question that haunts many an entrepreneur. And while “driving sales” is frequently cited as the number one marketing goal of small business owners, many still set their prices without a long-term strategy for achieving that goal.

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Topics: Pricing, Small Business Sales, Growth Coach

Customer Experience Matters To Your Small Business

Posted by Matt Roberge on Apr 25, 2018 9:00:00 AM

I hope that as a small business owner you believe that the customer experience still matters, even though you are small. The customer experience matters even if you are a solo business owner. And you might think that if you are the only employee that you are in complete control of the customer experience; I would have to disagree. Let's dive into the details.

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Topics: Customer Relationship Management, Customer Success, Customer Experience, Small Business Sales, Small Business Growth

8 Laws Anyone Working on Pricing Should Know

Posted by Austin Walker on Aug 4, 2016 8:30:00 AM

Pricing your products or services in a way that keeps you competitive while turning a profit can be an ongoing challenge for the small business owner. While your underlying costs always have to be taken into account, strategic pricing practices go well beyond the numbers to include proven buying behaviors.

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Topics: Small Business Sales, Pricing, Profit Coach

The #1 Sales Mistake Small Business Owners Make

Posted by Rick Roberge on Oct 20, 2015 7:00:00 AM

When Matt asked me to write about "Sales Mistakes Small Business Owners Need to Stop Making," I said, "Sure!" But then I asked myself, "OMG! Where do I start?"

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Topics: Small Business Growth, Small Business, Small Business Sales

Small Business and Fly Fishing Lessons of 2015

Posted by Matt Roberge on Jul 16, 2015 7:30:00 AM

Wow, I have gone fly fishing a lot this year already. My typical day has been: get up at 6am or earlier, crank emails and important action items, then fish from 8-11, and finally back to work until 6. It's been busy, but very refreshing. Lots of people came up to fish this year, including a few employees and even a client. It's been a blast. Here are the business lessons I have learned from the river this year.

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Topics: Small Business Growth, Small Business Sales, Fishing and Business, Business Mentoring, Business And Outdoors

How to Grow Your Small Business Out of Business

Posted by Matt Roberge on Dec 17, 2014 7:00:00 AM

As a small business owner you want to know how to grow your small business right? Some business owners are content with the current state of their business, but for the most part small business owners always want to grow. The reason that most small businesses fail is because they don't plan for growth. They don't go through the appropriate analysis to see what affects their growth plans will have on their bottom line. They dive in and let their passion for their business and their ideas blind them. Before they know it they are out of business. It is possible to grow your business out of business. Below you will find the common reasons a business grows without a plan and inevitably goes out of business.

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Topics: Grow Your Business, Small Business Growth, Financial Forecasting, Business Budgeting, Small Business Sales, Small Business Consulting

Does Your Small Business Sell or Help?

Posted by Matt Roberge on Oct 24, 2014 7:00:00 AM

As a small business owner do you think that your business sells or helps? The old sales saying goes "ABC...always be closing." But haven't we seen a shift in that with inbound marketing and sales? Now selling is all about helping. My brother Mark Roberge the Chief Revenue Officer of Hubspot has a great interview where he discusses Inbound Sales. He is totally right, it is all about helping your prospects now. Instead of selling prospects on your services you need to sell them on how your services can help them. You need to give real life examples of how you can help and you need to do it all for free. Think about it nobody wants to be sold to, they just want your help. So how can adopting this mentality actually convert new sales and help grow your business?

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Topics: Sales Advice, Salt Lake City Bookkeeping, Bookkeeping Help, Inbound Marketing, Small Business Sales

Turn Your Customers and Network into Evangelists For Your Business

Posted by Matt Roberge on Oct 8, 2014 7:00:00 AM

Referrals for your small business are great, but evangelists are even better. While many people think religion when you mention evangelists there are other definitions. The Merriam-Webster definition of an evangelist as it pertains to your business is "an enthusiastic advocate." If you are able to turn a referral source into an evangelist for your business they might become your best salesperson. Turning customers and your business networking into evangelists would be great, but just how do you do that?

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Topics: Networking, Scaling A Business, Small Business Sales, Referrals, Small Business Referrals, Business Evangelists