Elevator pitches aren’t just for sales reps. They’re also an incredibly effective way for small business owners to market themselves and their ideas.
Despite being a brief and persuasive sales...
Soft skills like time management, creativity, and adaptability play an enormous role in business success. But there’s one important and highly profitable soft skill that continues to suffer from a...
More customers mean more sales, and an eventual increase in your profitability. But many business owners are so focused on going after fresh clients that they neglect the ones they’ve already managed...
From yoga studios to hospitality services, many small businesses rely on multiple income streams to support their revenue goals. If your business activity lends itself to recurring sales, the Rule of...
As one of the most common exit strategies, there are many reasons why successful business owners sell their companies: to retire, to pursue new opportunities, to avoid burnout – even to dodge tax...
What you should be charging for your product or service is a question that haunts many an entrepreneur. And while “driving sales” is frequently cited as the number one marketing goal of small...
I hope that as a small business owner you believe that the customer experience still matters, even though you are small. The customer experience matters even if you are a solo business owner. And you...
Pricing your products or services in a way that keeps you competitive while turning a profit can be an ongoing challenge for the small business owner. While your underlying costs always have to be...
When Matt asked me to write about "Sales Mistakes Small Business Owners Need to Stop Making," I said, "Sure!" But then I asked myself, "OMG! Where do I start?"
