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Salt Lake City Bookkeeping Blog

Why You Should Be Using Personal Branding to Promote Your Business

Posted by Leanne Armstrong on Apr 3, 2019 9:00:00 AM

As far as your clients are concerned, you are your company. So doesn’t it make sense to capitalize on whatever it is you bring to the table? Making use of personal branding to promote your business is a great way to take a more active role in its direction and growth.

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Topics: Marketing Small Business, Inbound Marketing, Branding, Growth Coach

Want to Out-Market the Competition? Here’s Why You Need a Perceptual Map

Posted by Leanne Armstrong on Dec 27, 2018 9:00:00 AM

Although marketing trends can be tough to keep up with, tried and true fundamentals really haven’t changed all that much. Perceptual mapping has been used in marketing research for decades. As such, it’s a valuable tool with the proven potential to help you out-market the competition.

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Topics: Sales, Inbound Marketing, Growth Coach, small business marketing

We Stopped Looking For Customers And Grew Our Business

Posted by Matt Roberge on Jun 6, 2017 9:00:00 AM

Several months ago, we stopped looking for new customers. Gasp! I know a complete sin, right? I mean honestly, I was embarrassed. But I had no choice. Here's how it went down.

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Topics: Inbound Marketing, Accounting Firm Growth, Business Sales, Growth Coach

3 Reasons Why You Need To Create A Buyer Persona

Posted by Leanne Armstrong on Dec 14, 2016 9:00:00 AM

Do you know who’s buying your products or services? Some small businesses waste enormous amounts of time and money marketing to faceless crowds, only to find that their sales fall consistently short of their expectations. Taking the time to create an effective buyer persona is a proven way to figure out exactly who your customers are so you can target your marketing strategy accordingly. Once you understand who purchases, and is likely to purchase from you, your small business will be primed to maximize its advertising return-on-investment.

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Topics: Marketing Small Business, Inbound Marketing, Customer Success, Buyer Persona

What Makes a Great Small Business Blog Post

Posted by Matt Roberge on Mar 1, 2016 8:30:00 AM

How To Write Blogs For A Small BusinessI'm not an inbound marketing guru, nor a writing expert, but I do have an opinion on what makes a great small business blog post. I've only been reading, writing, and commenting on blogs for about 8 years now (I know, I'm still pretty green). However, there are a few things I look for in a good business blog post.

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Topics: Inbound Marketing, Small Business Blogging, Business Blogging

Monetizing Your Website - Advice From A Non-marketer's Experience

Posted by Matt Roberge on Nov 12, 2015 7:00:00 AM

A businesses website is so important. Every business owner wants to know how to monetize their business website. A really well-designed and functional website can be very expensive and an owner wants to see a good return on their investment. In today’s business world, your website can be one of the first things a prospect sees. Even if you get a referral or meet a prospect via networking, there is a strong chance they will check out your website before they contact you. Therefore, your website is incredibly important. Here are four tips for monetizing your website from a non-marketer's real world experience.

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Topics: Small Business Consulting, Marketing Small Business, Inbound Marketing, Business Blogging, business

Stop Trying To Trick Google - Grow Through Inbound Marketing

Posted by Matt Roberge on Oct 21, 2015 7:00:00 AM

Every small business wants to rank high on a Google search, but it seems nobody wants to work hard for it. It looks to me like everyone is always trying to trick Google. However, the search engine is smarter than we are, so this makes no sense. Instead we should be trying to please it.

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Topics: Marketing Small Business, Inbound Marketing, Marketing For Accountants, Growth Coach

Is Your Small Business Ready For An Industry Disruption?

Posted by Matt Roberge on Jul 14, 2015 7:30:00 AM

Do you think your small business can withstand an industry disruption? These days, technology seems to be replacing and automating more and more jobs. Is your industry susceptible to a major disruption? Will you survive an industry disruption?

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Topics: QuickBooks, Inbound Marketing, Industry Bookkeeping Salt Lake City, Industry Trends, Thought Leadership

Stop Marketing And Selling? Say It Ain't So

Posted by Matt Roberge on May 21, 2015 7:30:00 AM

As a CEO inevitably you mess up and boy did I ever. In fact I messed up so much that we had to stop selling and marketing (I know the horror!). Our last blog post was almost six weeks ago, but there is a reason for that. Bad CEO's get down on themselves when they screw up or play the blame game. Good CEO's reflect, analyze, pivot and execute. This blog has nothing to do with SEO or attracting new customers; it's simply a business lesson that I hope saves someone some time.

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Topics: Small Business Management, Small Business Growth, Sales, Scaling A Service Business, Marketing Small Business, Inbound Marketing

Does Your Small Business Sell or Help?

Posted by Matt Roberge on Oct 24, 2014 7:00:00 AM

As a small business owner do you think that your business sells or helps? The old sales saying goes "ABC...always be closing." But haven't we seen a shift in that with inbound marketing and sales? Now selling is all about helping. My brother Mark Roberge the Chief Revenue Officer of Hubspot has a great interview where he discusses Inbound Sales. He is totally right, it is all about helping your prospects now. Instead of selling prospects on your services you need to sell them on how your services can help them. You need to give real life examples of how you can help and you need to do it all for free. Think about it nobody wants to be sold to, they just want your help. So how can adopting this mentality actually convert new sales and help grow your business?

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Topics: Bookkeeping Help, Sales Advice, Inbound Marketing, Small Business Sales, Salt Lake City Bookkeeping