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Salt Lake City Bookkeeping Blog

3 Reasons Why You Need To Create A Buyer Persona

Posted by Leanne Armstrong on Dec 14, 2016 9:00:00 AM

Do you know who’s buying your products or services? Some small businesses waste enormous amounts of time and money marketing to faceless crowds, only to find that their sales fall consistently short of their expectations. Taking the time to create an effective buyer persona is a proven way to figure out exactly who your customers are so you can target your marketing strategy accordingly. Once you understand who purchases, and is likely to purchase from you, your small business will be primed to maximize its advertising return-on-investment.

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Topics: Marketing Small Business, Inbound Marketing, Customer Success, Buyer Persona

What Makes a Great Small Business Blog Post

Posted by Matt Roberge on Mar 1, 2016 8:30:00 AM

How To Write Blogs For A Small BusinessI'm not an inbound marketing guru, nor a writing expert, but I do have an opinion on what makes a great small business blog post. I've only been reading, writing, and commenting on blogs for about 8 years now (I know, I'm still pretty green). However, there are a few things I look for in a good business blog post.

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Topics: Inbound Marketing, Small Business Blogging, Business Blogging

Monetizing Your Website - Advice From A Non-marketer's Experience

Posted by Matt Roberge on Nov 12, 2015 7:00:00 AM

A businesses website is so important. Every business owner wants to know how to monetize their business website. A really well-designed and functional website can be very expensive and an owner wants to see a good return on their investment. In today’s business world, your website can be one of the first things a prospect sees. Even if you get a referral or meet a prospect via networking, there is a strong chance they will check out your website before they contact you. Therefore, your website is incredibly important. Here are four tips for monetizing your website from a non-marketer's real world experience.

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Topics: Small Business Consulting, Marketing Small Business, Inbound Marketing, Business Blogging, business

Stop Trying To Trick Google - Grow Through Inbound Marketing

Posted by Matt Roberge on Oct 21, 2015 7:00:00 AM

Every small business wants to rank high on a Google search, but it seems nobody wants to work hard for it. It looks to me like everyone is always trying to trick Google. However, the search engine is smarter than we are, so this makes no sense. Instead we should be trying to please it.

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Topics: Marketing Small Business, Inbound Marketing, Marketing For Accountants, Growth Coach

Is Your Small Business Ready For An Industry Disruption?

Posted by Matt Roberge on Jul 14, 2015 7:30:00 AM

Do you think your small business can withstand an industry disruption? These days, technology seems to be replacing and automating more and more jobs. Is your industry susceptible to a major disruption? Will you survive an industry disruption?

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Topics: QuickBooks, Inbound Marketing, Industry Bookkeeping Salt Lake City, Industry Trends, Thought Leadership

Stop Marketing And Selling? Say It Ain't So

Posted by Matt Roberge on May 21, 2015 7:30:00 AM

As a CEO inevitably you mess up and boy did I ever. In fact I messed up so much that we had to stop selling and marketing (I know the horror!). Our last blog post was almost six weeks ago, but there is a reason for that. Bad CEO's get down on themselves when they screw up or play the blame game. Good CEO's reflect, analyze, pivot and execute. This blog has nothing to do with SEO or attracting new customers; it's simply a business lesson that I hope saves someone some time.

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Topics: Small Business Management, Small Business Growth, Sales, Scaling A Service Business, Marketing Small Business, Inbound Marketing

Does Your Small Business Sell or Help?

Posted by Matt Roberge on Oct 24, 2014 7:00:00 AM

As a small business owner do you think that your business sells or helps? The old sales saying goes "ABC...always be closing." But haven't we seen a shift in that with inbound marketing and sales? Now selling is all about helping. My brother Mark Roberge the Chief Revenue Officer of Hubspot has a great interview where he discusses Inbound Sales. He is totally right, it is all about helping your prospects now. Instead of selling prospects on your services you need to sell them on how your services can help them. You need to give real life examples of how you can help and you need to do it all for free. Think about it nobody wants to be sold to, they just want your help. So how can adopting this mentality actually convert new sales and help grow your business?

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Topics: Bookkeeping Help, Sales Advice, Inbound Marketing, Small Business Sales, Salt Lake City Bookkeeping

Breaking The Norm In Your Small Business

Posted by Matt Roberge on Aug 8, 2014 7:00:00 AM

Today’s small business seems to break the norm and tradition that businesses once had. It’s not at all a bad thing, just an observation. Most business people would live near a city, dress up nice and commute to work each day. Things are changing; today’s small business is breaking and redefining normal.

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Topics: Small Business Owner, Work From Home, Small Business, Inbound Marketing, telecommute

Why Do We Write Blogs For Our Small Business?

Posted by Matt Roberge on Jul 18, 2014 7:00:00 AM

Do you ever wonder why we write blogs for our businesses? It can be a lot of work to keep up with and difficult to come up with new ideas. As I type this it is a beautiful Friday afternoon in Montana approaching 90 degrees; there are a million other things I would love to be doing. Yet, we write blogs, but why? 

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Topics: Sales Advice, Small Business Growth, Inbound Marketing, Small Business Blogging, Business Blogging

Effective Lead Generation Methods For Your Accounting Business

Posted by Matt Roberge on Jul 2, 2014 7:00:00 AM

Many small businesses struggle with lead generation tactics.  I stay pretty in tune with the accounting industry in general and know that many business owners struggle with lead generation in our industry.  I see lots of bookkeepers and accountants post on LinkedIn about how they just started their own practice but need advice on obtaining new clients.  While there are lots of effective lead generation methods for your accounting business I would recommend just a few.  Whenever I am asked how to generate leads for an accounting service or any service based business I always answer with these three tactics: inbound marketing, networking and referrals.

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Topics: Small Business Growth, Scaling A Business, Marketing Small Business, Inbound Marketing, Marketing For Accountants, Accounting Firm Growth