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Salt Lake City Bookkeeping Blog

Is Direct Mail Marketing a Worthwhile Small Business Expense?

Posted by Leanne Armstrong on Jul 26, 2017 9:00:00 AM

Whether you’re an established business, or are just setting up shop, marketing is an essential vehicle for attracting new clients, generating leads, and ultimately selling your product or service. Devising a marketing strategy that’s aimed directly at your target audience is one of the best ways to introduce potential customers to your business, and give them the information they need to make a buying decision.

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Topics: Marketing For Accountants, Marketing Small Business

3 Reasons Why You Need To Create A Buyer Persona

Posted by Leanne Armstrong on Dec 14, 2016 9:00:00 AM

Do you know who’s buying your products or services? Some small businesses waste enormous amounts of time and money marketing to faceless crowds, only to find that their sales fall consistently short of their expectations. Taking the time to create an effective buyer persona is a proven way to figure out exactly who your customers are so you can target your marketing strategy accordingly. Once you understand who purchases, and is likely to purchase from you, your small business will be primed to maximize its advertising return-on-investment.

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Topics: Inbound Marketing, Buyer Persona, Customer Success, Marketing Small Business

6 Ways to Move Your Restaurant Business into the 21st Century

Posted by Austin Walker on Jul 12, 2016 8:30:00 AM

There was a time when all that your restaurant really needed was good food and a great location to guarantee its success. But with the advent of social media and online mobility, menu and locale alone aren’t always enough to grow and maintain a healthy client base.

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Topics: Restaurant Management, Marketing Small Business, Online Marketing

Monetizing Your Website - Advice From A Non-marketer's Experience

Posted by Matt Roberge on Nov 12, 2015 7:00:00 AM

A businesses website is so important. Every business owner wants to know how to monetize their business website. A really well-designed and functional website can be very expensive and an owner wants to see a good return on their investment. In today’s business world, your website can be one of the first things a prospect sees. Even if you get a referral or meet a prospect via networking, there is a strong chance they will check out your website before they contact you. Therefore, your website is incredibly important. Here are four tips for monetizing your website from a non-marketer's real world experience.

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Topics: Small Business Consulting, Marketing Small Business, Inbound Marketing, Business Blogging, business

Stop Trying To Trick Google - Grow Through Inbound Marketing

Posted by Matt Roberge on Oct 21, 2015 7:00:00 AM

Every small business wants to rank high on a Google search, but it seems nobody wants to work hard for it. It looks to me like everyone is always trying to trick Google. However, the search engine is smarter than we are, so this makes no sense. Instead we should be trying to please it.

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Topics: Marketing Small Business, Inbound Marketing, Marketing For Accountants, Growth Coach

Growth Planning Always Leads Back To Sales And Marketing

Posted by Matt Roberge on Jun 25, 2015 7:30:00 AM

We have been doing a lot of growth planning for our small business lately. Planning growth in a small business is something that I'm passionate about, so I really enjoy the whole process. Our bookkeeping services are designed to help all of our clients businesses grow. Planning growth in a business doesn't come easy to everyone and they often have to hire an outside consultant to help. Below I'm going to take you through an incredibly over simplified growth planning process. This blog isn't meant to be a template for how to plan growth. Rather, I want to point out no matter how you plan the growth of your small business it all leads back to marketing and sales.

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Topics: Financial Reporting, Small Business Growth, Sales, Grow Your Business, Business Process, Marketing Small Business, Strategic Planning

Stop Marketing And Selling? Say It Ain't So

Posted by Matt Roberge on May 21, 2015 7:30:00 AM

As a CEO inevitably you mess up and boy did I ever. In fact I messed up so much that we had to stop selling and marketing (I know the horror!). Our last blog post was almost six weeks ago, but there is a reason for that. Bad CEO's get down on themselves when they screw up or play the blame game. Good CEO's reflect, analyze, pivot and execute. This blog has nothing to do with SEO or attracting new customers; it's simply a business lesson that I hope saves someone some time.

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Topics: Small Business Management, Small Business Growth, Sales, Scaling A Service Business, Marketing Small Business, Inbound Marketing

What Does ABC Mean To Modern Day Small Business?

Posted by Joe Mazur on Dec 29, 2014 6:29:00 AM

There are several movies that I often pull clips of and send to our team to get a good chuckle out of them since they pertain to angry people in the business world. Wall Street, Glengarry Glen and Ross, Office Space, Boiler Room, the list goes on and on. The line that always stood out was how they would yell what ABC stands for – "Always Be Closing!" Being submerged in small business bookkeeping and marketing for almost a decade now, I come to realize ABC means much more than that. Instead of always try to close; you should always try to compel, Always Be Compelling! Inbound and content marketing are the two main areas that really drives this idea.

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Topics: Grow Your Business, Marketing Small Business, Part-time CFO Services

Market Your Small Business To Work With Like-Minded Business Owners

Posted by Matt Roberge on Aug 22, 2014 7:00:00 AM

Lately, we have been attracting a lot of like-minded business owners as clients. You know the clients I am talking about; the clients that are a great fit for your service that you love working with. When you meet with a prospect that shares similar views you just kind of hit it off because it is a perfect fit. Then I got to thinking about how our marketing efforts attract these like-minded business owners that are a perfect fit.

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Topics: Small Business Growth, Small Business, Scaling A Service Business, Scaling A Business, Marketing Small Business

Consistency In Your Small Business Pays Off

Posted by Matt Roberge on Aug 20, 2014 7:00:00 AM

Staying consistent with many different aspects of your small business can really pay off in the long run. I got the idea for this blog when I was fishing a few weeks ago on a particularly good morning. On the morning of July 28, 2014 I was coming off of a week of vacation so I was at my desk early catching up. About 8 am I looked outside to see a blizzard of bugs (good for fly fishing) and went outside to take a look. There were so many bugs I had no choice but to grab my rod and go fish. I had one of the best mornings of fishing of the summer. I continued to fish just about every morning for the two weeks following that and never had the same banner morning. However, I learned a lesson that can benefit your small business; staying consistent can really pay off.

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Topics: Small Business Growth, Marketing Small Business, Small Business Owner, Small Business Consulting, Small Business Referrals, Small Business Management