As a brick-and-mortar based business owner, you need more than an  entrepreneurial drive to succeed: you need to attract and retain local clients. Reaching out and connecting with your community is...

The press release has been around in one form or another for decades. But because these announcements have traditionally been associated with radio and television news broadcasts, newspapers, and...

As far as your clients are concerned, you are your company. So doesn’t it make sense to capitalize on whatever it is you bring to the table?

Making use of personal branding to promote your business...

Although marketing trends can be tough to keep up with, tried and true fundamentals really haven’t changed all that much. Perceptual mapping has been used in marketing research for decades. As such,...

Several months ago, we stopped looking for new customers. Gasp! I know a complete sin, right? I mean honestly, I was embarrassed. But I had no choice. Here's how it went down.

Do you know who’s buying your products or services? Some small businesses waste enormous amounts of time and money marketing to faceless crowds, only to find that their sales fall consistently short...

I'm not an inbound marketing guru, nor a writing expert, but I do have an opinion on what makes a great small business blog post. I've only been reading, writing, and commenting on blogs for about 8...

A businesses website is so important. Every business owner wants to know how to monetize their business website. A really well-designed and functional website can be very expensive and an owner wants...

Every small business wants to rank high on a Google search, but it seems nobody wants to work hard for it. It looks to me like everyone is always trying to trick Google. However, the search engine is...